Mission - Create a powerful mission (Envision)

• Establish Vision

• Determine purpose

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Why did you establish your business?

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The vision of your business is your dream, anything that you are striving to achieve through your efforts in your business venture. Usually a vision is brief and defined in a single phrase or short sentence. The mission further elaborates on the vision. Your business mission statement should be clear, defining your purpose, philosophies, and commitments while embodying organizational values. When developing these statements, remember that your vision should inspire people and your mission should motivate them to take action.

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Each phase of the MSAE framework builds on the previous phase and are interconnected. The methodology is a continuously evolving process through which modifications are made periodically over the course of the project, business and or planning process to ensure objectives and strategies remain relevant.