What Is the MSAE Framework?

 

​According to the U.S. Bureau of Labor Statistics, about half of new small businesses survive their first five year. A stunning and intimidating statistic for all aspiring and well-intended entrepreneurs.​

 

The Mission Strategy Action Evaluate (MSAE) framework is a methodology used to help organizations identify, define and accomplish key business objectives to build growing, sustainable businesses.

 

MSAE consists of the following four pillars: ​

 

• Mission - Create a powerful mission (Envision)

• Strategy - Develop an effective business strategy (Plan)

• Action - Execute strategy and remain on task (Implement)

• Evaluate - Evaluate progress and make adjustments (Review)​

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Each phase of the MSAE framework builds on the previous phase and are interconnected. The methodology is a continuously evolving process through which modifications are made periodically over the course of the project, business and or planning process to ensure objectives and strategies remain relevant.

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What Are the Benefits?

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• The MSAE principles are simple to understand and apply 

• Achieve valuable results

• Reach milestones and targets

• Increased productivity, efficiency and effectiveness

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