Purpose is a powerful thing. In the business world, having a compelling purpose can steer the organization in the right direction and better serve customer needs. Yet many businesses overlook the importance of purpose, and, in doing so, miss out on the opportunity to build customer loyalty and growth. A study from Harvard Business Review found that 52% of purpose-driven businesses had over 10% growth compared to 42% of non-purpose-driven organizations. Those figures are compe

Can you recall your last memorable vacation? A trip where you put away the cellphone and really enjoyed the moment? Let us assume, before embarking on your vacation or weekend getaway, there was a starting point and a desired destination. To help ensure that we arrive safely at our desired destination, we put together a travel plan and literary. Where are we going and why? As simple as this may sound, many entrepreneurs and experienced business leaders fail to construct a cle